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Texas Wines is a marketing entity managed by the Texas Department of Agriculture. The goal of the group is to promote the 400+ wineries/ vineyards and tasting rooms across the state of Texas.
Assignment: Assess the Texas wine enthusiast and agritourist market and develop a campaign promotion to support October wine month. Deliverables consisted of tagline “Uncork Texas Wines”, media target assessment, digital media plan, creative assets including a poster, a directory, a website and all digital creative.
UNT Dallas is the only four year public university in the City of Dallas. The university offers graduate and undergraduate programs across business, education, criminal justice and public leadership.
Assignment: Develop creative campaign that would connect with Latino and African-American students. The campaign consisted of developing social creative, digital ads, digital audio/radio and cinema, and billboard ads. We prioritized content, connection points and worked with client to develop call to action “Blaze Your Trail”. In addition, we placed digital media including Search Engine Marketing, Display/Mobile ads and boosted posts on social media.
The Texas Department of Agriculture has one of the largest scopes of any state agency. Beyond its role in promoting agriculture globally, it also oversees school meals affecting five million children who attend public schools in Texas.
Assignment: Develop a series of videos to promote the agency’s farm-to-school initiatives and build awareness of the importance of the program across the state.