Meet Our Team

Yareli is the Chief Brand Officer and CEO of Strategar. Her mission is to provide a balanced approach of strategy + tactics to help her clients get the most out of their advertising. She believes the power of the collective is a strong force and is committed to working with brands that are not only for profit – but for purpose as well.

Prior to Strategar, she spent 17 years leading account management and insights teams for large brands including: Univision, Chevrolet, Bank of America, Sprint, Tecate, and Avocados From Mexico. Some of her team’s clients include: The University of North Texas System, Texas Department of Agriculture, GO TEXAN, Texas Wines, The Dallas Cowboys, UNT Dallas, TEGNA and Snappy Salads.

Yareli is a proud Longhorn and holds a bachelor’s in business administration with a concentration in marketing from the University of Texas at Austin. She enjoys traveling and coaching the next generation of marketers and strategists. You can reach Yareli at yareli@strategar.com.


Joshua Eagle is the Chief Creative Officer of Strategar. His role is to help maximize the agency’s creative chops while helping clients get the most out of their advertising. He believes in insight-driven creative and has experience in direct response, branding, promo, digital and experiential.

Prior to Strategar, Joshua Eagle spent 20 years as an award-winning multicultural creative director leading complex Fortune 500 accounts such as: AT&T, Verizon, and Bank of America among others. “We are all partners working towards a common team goal… to produce the best quality work we can that engages consumers and meets the objective…  always on time and on budget”.

In his free time, Joshua paints and has volunteered in homeless shelters. He believes that helping people live happier healthy lives is not just a job, it is a calling that extends beyond the doors of the workplace. Joshua holds a bachelor’s in Art from USC and master’s in journalism. You can reach Joshua Eagle at joshua@strategar.com.


Dean is the chief technologist and operating officer of Strategar. His deep technical knowledge and management experience contribute to Strategar’s problem-solving success.

Prior to Strategar, Dean spent 30 years in communications technology development and intellectual property consulting. He has worked with Sprint, MCI and Cisco Systems on projects in both the civilian and defense sectors. Dean led worldwide industry teams in developing international standards for the Internet and Mobile Phone industries and served on the board of directors for the Open Mobile Alliance. His intellectual property consulting clients include many law firms, as well as leading technology companies like Microsoft, Cisco, Apple, Siemens, Lucent, British Telecom, and others.

Dean earned Bachelor of Computer Science (minor in civil engineering) and Master of Computer Science (minor in industrial engineering) degrees from Texas A&M University at College Station. You can reach Dean at dwillis@strategar.com.


Liliana has more than fifteen years of experience crafting and executing research projects targeting diverse audiences for a wide variety of clients including blue chip brands, such as MillerCoors, Toyota, Mike’s Hard Lemonade, Rent-A-Center and State Farm Insurance. Her experience includes executing and supervising a diverse types of qualitative and quantitative research projects including online,  phone, and interactive (via phone app) surveys, as well as qualitative research projects including focus groups, interviews, intercepts, etc. etc. Additionally, she is an experience moderator for focus groups in both English and Spanish.

She was born in Ciudad Juárez, Mexico, and moved to the United States when she was 14 years old. She received an academic scholarship to attend MIT, where she studied at the Sloan School of Management (including courses covering statistical analysis).

She has extensive expertise on the nuances of the U.S. Hispanic market and other diversity segments (such as AA, Asian, LGBTQ & Millennials) as well as the “general market” that allows her to obtain key actionable insights for clients.  Highly analytical, and her expertise in both research and marketing allows her a better understanding of the type of data clients need in order to effectively utilize research findings. She is bilingual (Spanish) and bicultural (Latina). You can reach Liliana at liliana@strategar.com.


Angelica joined as a junior strategist and to help enhance our customer-centric experience. With a strong passion for arts and crafting she stepped up to offer her creative chops and keen eye for design. Angelica now leads the art direction across clients. While we don’t enjoy labels and feel they fall flat, we’ve settled on one that describes her role. It’s a mix of story telling through creative and brand stewardship – and hence the title, Brand Story Thinker.

Prior to joining Strategar, Angelica spent a large part of her career voyage exploring the education field. It was the strong, positive impact of working with Communities in Schools in which she realized she wanted to find ways to expand the exposure of programs that benefited the community.

Angelica helped launch and co-host The Hops Huddle, a podcast dedicated to providing young professionals with relevant work-place advice to help advance their professional careers by picking the brains of veteran c-suite executives. She also serves the AAF Dallas Board as the Public Service Chair in hopes of bridging together the local advertising expertise to the Dallas community. When Angelica isn’t chasing the Dallas music scene she’s working on perfecting her lettering projects. You can reach Angelica at angelica@strategar.com.


Molly is the Account Director at Strategar and joined the team last year to provide her expertise in building client relationships, strengthening team structure and efficiency while lending her project know-how to ensure success for our clients.

Before joining Strategar, she spent 13 years learning her craft while working on telecommunication giants such as AT&T, Time Warner Cable, Sprint and Comcast. She credits her past experience in the Telecommunications category for instilling in her a solution-focused approach to all challenges faced by brands in today’s market and a strong belief that client and agency are ONE team.

Molly is a proud Texan and Red Raider with a Bachelor’s in Advertising and Marketing from the College of Mass Communications at Texas Tech University. She’s an avid baseball fan, traveler and looks to inspire others in living life to the fullest. Molly can be reached at molly@strategar.com.


Dawn serves as the Brand Execution Manager Strategar. With over a decade in advertising she has run complex timelines and campaigns for brands including: Bank of America, Hewlett Packard, Walmart, Mattel, Pfizer, Mileage Plus, United Airlines, University of Maryland University College, and National Institute of Health. Dawn received her degree in graphic design and Advertising from Sam Houston State University and interned with marketing and publicity for the DoD in England. You can reach Dawn at dawn@strategar.com.